When you think about the use of rewards in dog training, what is the first thing that pops into your mind? For some, it is a food treat, for others a ball or toy, and for others a reward equals verbal praise which may or may not be coupled with physical praise (petting, scratching, etc.). Whatever it is that you equate with the word “reward,” chances are good that you may be limiting the power of your reward system. In living with and working with dogs, rewards as well as bribes and lures have a distinct place and value at certain points. What exactly is a reward, a bribe or a lure?